Category Archives: What Vegans Want

The Vegan Consumer: Making Better Choices

Last November, I cancelled my membership of the Vegan Society Austria after a rather unpleasant experience at their Vegan Planet fair. One of the vendors had put out a sign which informed customers that all profits from their sales at … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 6 – Reading Labels)

Note: All the market research articles are published in the category “What Vegans Want.” In this article of my series on vegetarian and vegan market research I want to take you back to the year 1994. This was the year when … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 5 – Organic Shopping)

Note: All the market research articles are published in the category “What Vegans Want.” I guess it’s clear to everyone by now that I didn’t manage to stick to my weekly Monday publishing schedule for the “market research: what vegetarians … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 4 – The Boycott Starts)

Too much work and only four hours of sleep means I am going to keep this post short. But I want to stick to the promised publishing date of this series of articles about vegetarian and vegan market research: each … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 3 – Information/Living in a Digital World)

Note: All the market research articles are published in the category “What Vegans Want.” When I became a vegetarian at age 15 during the summer of 1982, little information was available about animal welfare issues. Pre-Internet, we relied for our information … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 2 – The Motivation Behind Non-Purchasing Decisions)

Note: All the market research articles are published in the category “What Vegans Want.” I became a vegetarian at age 15, during a vacation in Italy. I had a nightmare about the slaughter of cows that was very vivid and … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 1)

In her book “Not buying it. My year without shopping” writer Judith Levine describes how she and her partner made do for a year with what they had, only shopping for groceries (unprocessed foods only). She points out that market … Continue reading

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What Vegans Want: Shoes (Part II – Retail)

Fancy shoes are a woman’s birthright, and shoe shopping should be fun. Unfortunately, for vegans it is anything but fun. Each year, I give it a try. I spend an afternoon on Mariahilfer Straße, Vienna’s ultimate High Street. More than … Continue reading

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Starbucks Coffee Company

It’s time to review a non-vegan restaurant/café, namely the Starbucks Coffee Company. I primarily want to promote vegetarian businesses on this website, but it’s not always possible to find a vegetarian restaurant or café, so compromises are necessary. I find … Continue reading

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Supply and Demand

I created The Vegan Tourist shortly after I became a vegan about a year ago. All of a sudden, dining out became a challenge. Many restaurants offer a few vegetarian dishes, but they usually contain eggs and/or milk products. Not … Continue reading

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