Monthly Archives: March 2014

Market Research: What Vegetarians and Vegans Want (Part 4 – The Boycott Starts)

Too much work and only four hours of sleep means I am going to keep this post short. But I want to stick to the promised publishing date of this series of articles about vegetarian and vegan market research: each … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 3 – Information/Living in a Digital World)

Note: All the market research articles are published in the category “What Vegans Want.” When I became a vegetarian at age 15 during the summer of 1982, little information was available about animal welfare issues. Pre-Internet, we relied for our information … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 2 – The Motivation Behind Non-Purchasing Decisions)

Note: All the market research articles are published in the category “What Vegans Want.” I became a vegetarian at age 15, during a vacation in Italy. I had a nightmare about the slaughter of cows that was very vivid and … Continue reading

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Market Research: What Vegetarians and Vegans Want (Part 1)

In her book “Not buying it. My year without shopping” writer Judith Levine describes how she and her partner made do for a year with what they had, only shopping for groceries (unprocessed foods only). She points out that market … Continue reading

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